Scottish bakery firm Black’s of Dunoon (Argyll) has recently launched a range of breads made from O’mega Bread, a 50% mix from specialist ingredients company Zeelandia (Billericay, Essex). The mix is enriched with omega 3 fatty acids, which have been shown to aid the efficient circulation of blood and functioning of the heart. Omega 3 has also been shown in studies to have positive effects on brain function, with primary school children who took omega 3 showing vastly improved reading and spelling results over a three-month period.“The customer is now more health conscious and O’mega Bread obviously appeals,” says Black’s owner Charles Black. “Our customer feedback is very encouraging. One customer has placed a standing order of eight loaves per week, saying it recovers well from freezing.“Return business is also due to the distinct flavour achieved by using the blend of oats, spelt, linseed, rye, sourdough and malt,” he adds.Zeelandia reports that sales of O’mega Bread have far exceeded expectations.